Problem Statement
-
Product was worried about feature usage, we have a bunch of cool tools for our employees to use but we saw low usage.
-
We need to make these tools more apparent to our users so they feel more in control of their schedules and time and enhance future features we have on the roadmap.
My role: UX Design Manager
Objectives
-
Create access points for our users for the three big preference areas we offer
-
- Job preferences
- Availability preferences
- Location preferences
-
Enhance the current tools to be more understandable and useful
-
- Make quick enhancements, not complete feature overhauls.
- Base our decisions on research conducted in the past
Challenges I Faced
Brand New Team
- The most notable challenge I faced with this team was working with brand-new partners to get the work done. I was new and had never worked with the Connect team before and it was all brand new. The development team on their side was also brand new to Connect.
Design System
- My designer went through many rounds of designing using existing elements that we felt did not suit our needs for this problem we were solving.
Existing design
Proposed Solution
Make them as obvious as possible
- We added these 3 large buttons to the schedule landing page once you are in the scheduling tool within the Best Buy Connect App.
- We did not develop any new features.
After Implementation
-
49% increase in traffic to the “Schedule” tool within Connect.
-
Over 50k visits in the first 30 days.
-
364% increase in availability updates.
-
400% increase in employees sharing their location preference.
On our shift pickup billboard, because of this work, we saw:
-
440% increase in shifts posted.
-
245% increased shift claim rate.
What I Learned
-
Onboarding New Features
- This project helped us to realize that we need to explain our features when we create new ones for our employees. We should think about what needs to introduced and show how these new features operate instead of assuming our employees will figure it out. Designing onboarding experiences going forward need to be considered when launching new features.
Offline Option
- People need these preferences available even if they are not using the app.
Utilization In Other Areas
- Where else can we surface these preferences and add things to them to make them more useful for more people?